In cooperation with the youth groups and Norwegian students, HAMA has a campaign program aimed at spreading information and educating the local community on different health and livelihood related issues. The students choose their own topic and record a song in the CC Records studio at TICC. Some of the campaigns have been about washing hands, malaria, cholera, safe waste disposal to mention some. There has also been broader awareness campaign where HAMA has reached out to all of the schools in the Tanga City district, some of these are:

“Mr.Jino Campaign for Dental Health” was launched in 2012 as a result of the research in the school health check-up initiative. It was found that an overwhelming number of pupils had severe dental problems due to overconsumption of sugary food and lack of brushing. In order to get children engaged, a life-size puppet of Mr.Jino (a tooth) was created. The puppet show performance together with a song and dance reached out to more than 55,000 pupils and 1400 teachers. The campaign joined hands with the local radio station “Breeze FM” and the “Mr.Jino” song became a radio hit.

“Mr.Druggie Anti-drug campaign” was created to meet the growing concern around the number of youth abusing drugs in the local communities. A role-play was performed by the youth group and was also extended to include fashionable bracelets for purchase for people to show they are proud to be drug free. The anti drug campaign also had their own comic strip depicting “Mr.Druggie” of how drug abuse is ruining his life if different ways.